Mohamed Abdulbasit Ramadan Kara

Repositioning Rasma and launching AI products

Rasma Advertising

• Led Rasma’s repositioning from a traditional advertising agency into an integrated marketing-and-technology solutions company.
• Developed and launched the Odoo-connected customer service and sales agent, currently running on Facebook Messenger.
• Designed and implemented the AI advertising video production pipeline with its seven-stage methodology.
• Led the development of Nasher from market research to pre-launch.
• Built Nabih, the Arabic marketing consulting agent.
• Started development of the print and promotional gifts store (web + mobile app).

Assistant Director of Marketing & Development for Communications and Media

Libyan Islamic Bank

Led corporate communications and media for Libya’s largest Islamic bank, with responsibility spanning strategy, execution, and measurement:

• Oversaw marketing and media for the launch of LIBank Mobile and LIBank Mas, from message planning to full media execution.
• Developed the LIB Talk platform as a corporate communications channel, from concept to operation.
• Led the communications direction and full media coverage of the bank’s General Assembly across its sessions.
• Handled the setup, management, and coordination of the bank’s exhibitions and events, from design and on-site execution to full event supervision.
• Organized and supervised the bank’s participation in events, exhibitions, and conferences, from logistics planning to media presence.
• Ran market data analysis, opinion surveys, and customer engagement measurement, translating results into marketing recommendations for management.
• Built a structured communication network across the bank’s departments to keep corporate messaging consistent across every channel.

Parallel assignment: founding and building the customer support team

Libyan Islamic Bank

Alongside my communications and media responsibilities, I was assigned to build the bank’s customer support team from scratch — preparing customer support across every dimension: organizational, technical, and human.

• Founded the team from zero: staffing, rotation across the bank’s departments, and comprehensive foundational training on all customer service skills.
• Launched the 1540 short number dedicated to the bank’s customer support, and ran two shifts with live coverage from 9:01 to 22:00.
• Built the support ticketing system on Jira with three categories (support request / complaint / inquiry), standardizing data entry and generating periodic service-quality reports.
• Designed a QR and NFC ticket-opening mechanism at ATMs and branch offices, capturing the customer at the moment of the problem and routing it automatically to the responsible department.
• Ran a team competency assessment across 8 dimensions and commissioned a banking-specific training program based on its results.

Head of Product Marketing

Libyan Islamic Bank

• Led the launch of Islamic financing products from drafting procedures to market sizing, launch, and optimization.
• Manfa’a (Ijarat Al-Manafi’) — a full year of development; a retail financing product covering travel, Umrah, flight tickets, education, and health.
• Murabaha, installment sales, and Buy & Pay Online.
• Contributed to business model design and value definition, and negotiated and contracted with service providers.

Marketing & Development Department Officer

Libyan Islamic Bank

• Joined the department and progressed in under a year to head of product marketing.